By Sonia Dibie
Development Investment Bank, (DLM) Capital Group, has launched its digital bank called ‘Sofri’.
During the launch in Lagos on Thursday, DLM described the bank as a one-stop-shop mobile app, and also unveiled Sofri’s brand ambassador, Samuel Perry, popularly called Brodashaggi.
According to the firm, “Sofri derives its brand name from the pidgin English expression “sofrisofri”, which translates to ‘easi’, ‘stress-free’.
According to the MD/CEO of Sofri, Mr Funsho Idowu, Sofri digital bank identifies with the financial hassles of everyday living and portrays easy access to providing solutions to these problems.
The digital bank, available on both Android and IOS stores, is designed as a one-stop-shop approach for all its users and will include loans, investments, and savings products.